The truth is blogging immediately makes you a bonafide rockstar, a regular virtuoso of selling products and services. Okay, so maybe not immediately – but Rome wasn’t built in a day. And, much like the coliseum, your blogging strategy will be built brick-by-brick and create a long-lasting impression.
Now, I know what you’re thinking: blogging is for British gardeners tending to mint beds buzzing with bees or enthused feline fanatics.
Honestly, you’re not wrong, but blogging can be so much more than a digital personal diary.
Business blogging is a double-edged marketing and sales tool to type your way to victory. Think more organic traffic, leads, and conversions. Ultimately, were talking about more money.
Dove Mountain Marketing can help you with all of the above. Our team is comprised of former and current university educators with masters’ degrees in the field of creative writing and/or hold vast editorial experience. We’ve invested years into the craft of writing and want you to share in the fruits of our labor.
In this article, you will learn about the great multifaceted benefits of business blogging and how it can revolutionize your sales process.
So, let’s dive in.
As a business owner, you probably don’t consider yourself much of an educator. Well, you are. Why? Because you and your team are the experts regarding your products, services, timeframes, and much more. Today’s digital consumers want to be educated about the products and services, from a high-level-view to nuanced minutia.
You’re already well aware of this universal truth: customers will always have questions.
Blogs prove the perfect medium to educate your customers, to answer those burning, repetitive questions your sales team fields every day on the phone or over email.
Imagine how much time (not to mention money) you could save if your sales team didn’t have to answer the same stupid list of monotonous questions over and over again because of one blog posts that addresses all of the cookie-cutter queries.
Taking the stance as an educator, a guide, helps cement you as a thought leader in your field. In other words, Professor Businessman – your educational blog posts build-up customer rapport and garner respect in your industry.
Now, you’re probably wondering, what the heck would you even write about. Well, you could write about anything and everything, but here’s a short list to get you started:
You will absolutely boost the quality of your leads and eclipse previous conversion rates by educating your customers and putting their minds at ease.
Fear of the unknown is the killer of great deals and big bucks. Education transforms ignorance into action.
In short, when you educate your website visitors through the vehicle of a blog, you answer burning questions, help customers prequalify or disqualify themselves, and assert yourself as a thought leader in your industry.
2. Your Business Needs a Blog to Boost Organic Traffic
Blog posts are an on-page SEO (Search Engine Optimization) godsend. Imagine having multiple blog posts ranking in the coveted top spots of Google – siphoning off thousands dollars-worth of traffic directly to your website.
Think about it – no pay-per-click, just you at the top of the SERP page (maybe even a featured snippet) because of SEO-targeted well-written educational content.
You could have a monopoly on your industry’s keywords and phrases that revolve around your products and services.
A barrage of blog posts centered around the same topic (known in the biz as a topic-cluster) can help you quickly blitz your way to on-page SEO victory. Then, if you’re fancy, you re-bundle that topic cluster into one big pillar page or a downloadable guide.
Topic clusters are the gift that keep on giving.
Imagine that direct SEO shot of adrenaline zipping through your website. Keywords and phrases are the organic hill to die on.
There are companies out there that would have to spend 65k a month via pay-per-click to land where they do organically. Yes, you read that right.
On-page SEO blogging strategies are a long-term investment and generally begin to snowball around the third month mark. Publishing on a regular cadence sends up a signal flare to Google proclaiming, you should definitely crawl our site on a regular basis. We’re important.
The true beauty of organic traffic is that it doesn’t feel “salesy.” Why? Again, because it’s often educational content. It doesn’t feel pushy – you’re not cramming a dry sales pitch down some poor bastard’s throat.
By all means plug your products and services in your blog posts – but be fair, balanced, and objective. You’re answering a question – solving a problem and offering a solution. On-page SEO organic growth is a welcome byproduct.
On-page-SEO-driven blogs = more traffic = more qualified leads = more conversions
*Note – converting blog posts educate and utilize pertinent CTAs, systematically feeding readers through your sales funnel.
You can ultimately save a good chunk of change by implementing blogs to land where you’d normally hit via pay-per-click (PPC). And, obviously, most companies don’t have a cool 70k to shell out every month on paid ads – but, it’s possible to hit the equivalent organically.
One company I worked with increased their organic blog traffic over 15,000% from January 2021 to April 2022, which resulted in a big revenue boost.
In short, be a rockstar – take over the first page of Google organically and save money at the same time.
At the end of the day, this is what business blogging is all about – the education and SEO-driven strategy merge here: all roads lead to Rome.
Before we dive into empowering your sales team, here’s a brief recap.
Business blogs:Blog posts provide your sales team with a powerful arsenal of converting content.
Your customer has a question – email off a blog post. Your customer doesn’t understand a certain process – email off a blog post. Rinse and repeat.
Sales can also utilize blog posts as a type of “homework.” By asking a customer to read a blog post before hopping on a sales call, you can gauge how serious a potential lead is so you don’t waste your time.
Invested leads will consume most or all of the content you throw at them, no matter how busy they are.
Educational SEO-driven blog posts (tailored with appropriate CTAs to drive user down the sales funnel) both bring in new leads and help close old leads. It’s the cycle of life.
According to Conductor, educational content makes consumers 131% more likely to buy. That’s what we in marketing refer to as a big deal.
In conclusion, arm your sales team well-written educational content that has a 131% increase of a chance of sealing the deal.
In this article, you learned the top 3 reasons your company needs a blog ASAP: to educate your customers, drive on-page SEO, and empower your sales team with content that converts.
Stay tuned and subscribe to our blog to discover more best practices for blogging, pay-per-click, and social media management. Your success is our story.
If your creative wheels are churning and your writing juices are flowing, we suggest you start blogging immediately – do it yourself, hire a copywriter, or outsource your writing.
If you feel a bit intimidated by blogging or simply don’t have the time (which is far more likely), we’d love to blog for you. Our seasoned professional writers are here to showcase your products and services via educational content.
We write. You shine.
Discover the top reasons to hire a marketing agency from our article Why Should I Hire a Marketing Agency (Top 3 Reasons) or check out our pricing page to choose a blogging package that fits your vision and your budget -