Top 7 Benefits of Pay-Per-Click Advertising

Do you want the 411 on pay-per-click? Not entirely sure if pay-per-click is the best way to go for your next big marketing campaign? Well, this article spells out the primary black-and-white benefits of pay-per-click advertising.

Here at Dove Mountain Marketing, we take a holistic approach to digital marketing. We utilize all the tools in our toolbelt, from on-page SEO-driven blogging to dynamite persona-tailored pay-per-click services (featuring eye-catching imagery and tight copy).

Below are the top 7 reasons your company should implement pay-per-click advertisement and how PPC can deliver immediate leads and boost online brand visibility.

Let’s dive in –

Top Pay-Per-Click Benefits 

Pay-Per-Click (PPC) advertising offers numerous benefits for businesses looking to increase your online visibility and drive targeted traffic to your website.

1. Immediate Visibility and Results

Ready for an instantaneous boost in hot leads? Organic traffic (website traffic garnered via blogging or any type of targeted on-page SEO keyword strategy) can take time to snowball.

Inbound traffic can often take 3-6 months of consistent blog publishing to get the organic avalanche rolling (though, it’s well worth the wait). Pay-per-click, on the other hand, provides instant visibility on the search engine results pages (SERPs).

After your PPC ads are approved and launched, they can begin driving traffic (hot and hungry leads) to your website almost instantaneously.

Pay-per-click ads work especially well for any time-dependent or event marketing, where the ads can be quickly dismantled after the event has concluded or the sales promo has ended.

2. Targeted Reach 

Want to focus on the demographics that prove best-fits? Pay-per-click allows you to specifically zero-in on targeted keywords, demographics, locations, and even devices (phone or pc) to ensure your digital ads are shown to the most relevant audience.

This level of fine precision allows you to reach potential customers who are actively searching or researching products and services inline with what you offer – boosting the odds of conversion.

In short, PPC is finely-tuned, precise, and highly targeted – providing a sniper approach digital marketing.

3. Cost Control

Have a tight budget with little-to-no wiggle room? With PPC, you have full control over your budget. You can set a daily or monthly budget based on your marketing goals and only pay when someone clicks on your ad (hence the name "pay-per-click").

This enables you to allocate your marketing budget effectively and track your return on investment (ROI) more accurately.

4. Easily Prove Return on Investment (ROI) 

Are you obsessed with KPIs and performance metrics? PPC platforms provide detailed analytics and reporting features that allow you to track the performance of your campaigns in real-time.

You can monitor metrics:

• Clicks
• Impressions
• Click-through rates (CTR)
• Conversions
• Cost per conversion

Pay-per-click provides valuable insights into your advertising efforts and enables you to optimize your PPC campaigns for better results.

5. Enhanced Brand Exposure

Do you want more brand exposure? PPC ads appear prominently on search engine results pages, providing additional visibility for your brand as a whole.

Even if users do not click on your ads, they are exposed to your brand name, increasing brand recognition and recall. This can lead to higher brand authority and increased trust among potential customers.

6. Flexibility and Scalability

Do you prefer to work with marketing models that provide flexibility and are easily scalable? Pay-per-click campaigns offer elasticity in terms of:

• Campaign duration
• Ad scheduling
• Budget adjustments

You can start or pause campaigns, modify ad copy, and make bid adjustments based on performance data.

As your business grows, you can scale your PPC efforts by expanding keyword targeting, increasing budgets, or targeting new geographic locations.

7. Complements Search Engine Optimization (SEO)

Pay-per-click advertising can work synergistically with your SEO efforts. While SEO focuses on improving organic search rankings, PPC ads can appear alongside organic results, maximizing your overall visibility on SERPs.

By using PPC, you can target keywords that are difficult to rank for organically and test the effectiveness of specific keywords before committing to long-term SEO strategies.

Pay-Per-Click Best Practices

Remember that a successful PPC campaign requires:

• Strategic planning - determine your target audience and which platform to utilize (Google, Facebook, etc.)
• Keyword research - utilize keywords and phrases imperative to your industry 
• Compelling ad copy - ensure what you're offering is crystal clear and implement a call to action
• Continuous monitoring and optimization - alter your ads via data-driven decisions to maximize lead-generation 

Be certain to regularly analyze and adjust your campaigns based on performance data to achieve optimal results and maximize the numerous benefits of pay-per-click advertising.

Dove Mountain Can Implement Your Next Pay-Per-Click Campaign

In this article, you learned that pay-per-click allows for immediate visibility, targeted client persona reach, cost-controlled campaigns that easily demonstrate ROI, and much more.

Here at Dove Mountain Marketing, we often utilize pay-per-click in tandem with our on-page SEO blogging strategy to achieve maximum website traffic results. However, both pay-per-click and organic endeavors can be completed independent of each other.

Read the articles below to learn more about how to boost your organic website traffic and how blogging can revolutionize your business:

• 3 Reasons Your Business Needs a Blog ASAP
• How to Kickstart Organic Website Traffic (Top 2 Hacks)

Whether you want to only focus on pay-per-click endeavors, zero-in on organic traffic, or a combination of the two – Dove Mountain Marketing is here to kick the traffic-hornets-nest and get your website buzzing.

To kickstart your next pay-per-click lead-generating campaign, click the link below to find a Dove Mountain Marketing PPC package that fits your budget and business needs -