Top 7 Marketing Agency Services in 2023 (PPC to SEO)

So, you’re thinking about hiring a digital marketing agency or perhaps you’re just curious about what services, products, and insight marketing agencies have to offer. Marketing agencies proffer a wide array of services, from pay-per-click campaigns to on-page SEO (website pages and blog posts).

The idea is simple: increase brand awareness, boost website traffic, generate hotter leads, and convert en masse. Your products and services deserve a digital stage. Dove Mountain Marketing is here to help guide you through digital marketing best practices, extending your online reach.  

At the end of this article, you will have a firm understanding of the various modes of digital marketing, how they work, and what you might want to dive into next for your next marketing campaign. 

Most Effective Marketing Agency Services 

1. Pay-Per-Click Campaigns

Pay-per-click (PPC) is an online advertising strategy where advertisers stage ads on various digital platforms (Google, Facebook, Instagram, etc.) and pay a nominal fee for every click (lead) gained. PPC ads are showcased at the top of the search engine results page for immediate visibility. Pay-per-click ads allow you to target specific keywords, phrases, and buyer personas.

Pay-per-click is a precise tool that fits well for new products/service releases, showcasing an upcoming event, and promotional deals. 

Benefits of pay-per-click: 

• Immediate visibility and results

• Cost control 

• Highly-targeted reach

• Flexibility and scalability 

• Easy to prove ROI 

• Enhanced brand exposure 

• Can coincide with on-page SEO efforts 

Pay-per-click campaigns remind me of short burst machinegun fire – focused, intentional, and easily modified. One issue with pay-per-click is that it can become expensive fast and only lasts for as long as you pay for it. Organic efforts, such as blogging, might be expensive upfront but last well past when you paid for them. And, let’s be honest, you’re more likely to click the top organic spot on Google than the ads looming overhead. 

In short, pay-per-click is an effective zeroed-in measure best utilized to highlight time-sensitive promotions (in terms of financial investment and return on investment).

To learn more about the benefits and constraints of PPC, check out our article Top 7 Benefits of Pay-Per-Click Advertising.   

2. Blogging (On-Page Search Engine Optimization)  

Blogging is an educational marketing strategy that relies heavily on incorporating keywords and phrases into articles that are crawled by Google (and/or other search engines). Blogging revolves around providing answers to customers’ queries in a proactive, anticipatory manner. The goal is to produce well-written, educational, converting content that attracts greater website traffic and can be integrated into your sales process. 

As far as publishing rhythm, publishing 1 blog post a week keeps the pulse alive. 2-3 blogs a week proves an optimal publishing cadence, alerting Google - hey, we’re here, we have important things to say, we are a significant part of this global conversation.

Benefits of Business Blogging:

• Educate customers (be seen as an industry thought leader)

• Showcase your company’s personality/core values (personalize your brand)  

• Boost organic traffic (witness a spike in website traffic – more leads and conversions) 

• Empower your sales team (educational content makes consumers 131% more likely to buy) 

Blogging is a marketing method that generates a generous return on investment. For example, one company I wrote for during the height of COVID would have had to spend 65k a month in pay-per-click to land where I placed them organically.  

In short, business blogging can snowball your keywords and phrases into an avalanche of organic website traffic, educated leads, and sweeping conversions. Content converts.

To learn more about how blogging can revolutionize your marketing efforts, read our article 3 Reasons Your Business Needs a Blog ASAP.  

3. Copywriting         

Copywriting is the art of generating engaging text for advertisements, publicity material, webpages, and so on – the tailored delivery of pertinent information through text. Fantastic copy is the difference between a yawning-website-bouncing-reader to an engaged, thoroughly interested lead ready to type in their credit card number. 

Writing is a skill. It’s a practice. It’s a craft. It can be damned difficult (which is why we only hire writers with master’s degrees in the field of writing or equivalent editorial experience). When it comes to copywriting, you’re paying for hard-earned expertise, clarity, and raw talent to create/mimic brand voice/tone.

Benefits of Copywriting: 

• Highlights brand identity

• Differentiates you from competitors 

• Presents the buyer’s journey in clear, simple steps (eliminating confusion) 

• Inspires readers to use your products/services to solve a problem or reach an aspirational identity 

• Boosts your ranking in Google (when on-page SEO-tailored) 

• Saves you time and tears (think brochures, webpages, downloadables, etc.)  

Copywriting is a great way to distinguish yourself from your competition and cement yourself as a thought-leader in your industry. Remember, attention is a limited commodity. Great copywriting allows you to capitalize on readers’ attention and pitch your wares with artful persuasion.

*Note regarding AI – You’re probably thinking, okay, Seth - sure, copywriting is a skill, but can’t ChatGPT or similar AI bust out all of my copywriting for me? The short answer is – yes, it can. The longer, truer answer is – yes, it can (but it probably won’t feel or sound as human as it could/should and the ethical implications regarding AI copywrite have yet to be fully explored). 

You want your website to feel like and sound like you and your brand, not an AI language model. 

AI is a wonderful tool. Our advice: if you use it, proof it. 

4. Email Drip Campaigns   

Email drip campaigns prove an effective approach for keeping your products and services top of mind, augmented by repeated and targeted calls to action. The fact of the matter is, email addresses are currency – a direct line to lead-generated contacts. It would be a shame, if not a travesty, to fail to capitalize upon email. 

Every drip email should: 

• Provide value (advice, tips & tricks, insider knowledge, a process guide, etc.) 

• Provide a clear call to action (click here, buy now, book a consultation, etc.)

• Provide an unsubscribe button (let contacts opt out if they want – filtering out the chaff from the wheat so to speak. Plus, you’re legally obligated.)  

Drip Email Campaign Benefits: 

• Reclaim attention and stay top of mind 

• Increase conversion rates 

• Nurture leads through personalized email 

• Automate engagement   

• Highlight blog posts, guides, and videos (integrate converting content into the sales process)

Effective email drip campaigns rely heavily on effective copywriting – motivating subject lines, engaging copy, enticing content, and crystal-clear CTAs.  

Some digital marketers out there think that email drip campaigns are old-school. In my opinion, while they’ve been around the block once or twice, it is a testament to their effectiveness. If it works, keep on doing it. Many marketing agencies swear by email drip campaigns – rinse and repeating a proven formula that works well for them and their customers.  

In short, email drip campaigns are a fantastic way to reclaim consumer attention and funnel hot leads back to your website and sales process. 

5. Social Media Consultations / Management 

Social media is the next big frontier when it comes to building a recognizable brand and earning organic customers. Social media success is more than just the right hashtags, understanding algorithms, or integrating catchy music. There is an art to creating educational and engaging video content. Pushy, didactic content is an immediate buzz kill. 

Many marketing agencies offer social media consultations where they highlight best practices, propose a fresh content strategy, and audit past posts for current optimization. 

Social Media Marketing Benefits: 

• Increased brand awareness 

• Boost in website traffic/leads 

• Relevant, on-trend marketing (carpe meme)

• Adding to and engaging in the global conversation

Social Media Platforms to Utilize: 

• TikTok

• Instagram

• Twitter

• LinkedIn

• Facebook

• Youtube 

• Myspace (this is a joke thrown in to confuse the younger crowd, but who knows, Tom might really dig your products and services) 

If your company is not utilizing social media, it’s an untapped gold mine. While it does take a high level of skill and proficiency to implement, it’s nothing a young new hire with an iPhone can’t handle. Digital natives abound. 

In short, social media consulting or management could take your social media marketing game to the next level. You don’t need to go viral to feel an upward revenue trend. It’s about consistent, data-driven posting that educates and inspires.    

6. Web Design and Development         

Having a beautiful, intuitive website that is easy to navigate and effectively funnels visitors down the sales process is a godsend. Your website is your best sales tool. And, it’s no surprise websites are complicated. Think HTML or JavaScript coding, think workflows, think optimizing images and alt text. Think color schemes, vision boards, and wireframes. Website design is often outsourced to marketing or full-stack developer companies because it’s an intensive lift that requires skilled labor. Coding and UX are no joke.   

Benefits of a strong Web Design:   

• Positive user experience 

• Increased brand credibility and trust

• Mobile responsiveness (most likely, the vast majority of your users will be mobile) 

• Seamless workflows and tailored automation

• On-page SEO 

• Integration between sales and marketing (CRM, CMS, MarTech systems, etc.) 

The good news is, there are numerous options for websites, from GoDaddy to HubSpot, that offer full-scale integration. There are also HubSpot partners that offer a wide array of HubSpot services. 

In short, a well-designed website optimized for search engine reach can kickstart a buzz of traffic, eager leads, and house content that converts. You can hire a digital marketing agency to optimize your current website (messaging, images, alt-text, workflows, etc) or to create an entirely new interface. Websites can prove a major investment, but they are the gift that keeps on giving.

7. On-Page SEO 

On-page search engine optimization relies heavily on integrating keywords and phrases into copywriting, website headers, and title pages to ensure you receive organic traffic for your products and services. This tends to require a good deal of research (on tools such as SEMrush) to determine which words to target. Targeting keywords is based on the target audience.

Benefits of On-Page SEO: 

• Higher search engine rankings 
• Increased organic traffic
• Boosted content relevance and quality 
• Long-term value
• Enhanced click-through rates 

In short, on-page SEO is the signal flare sent out to Google, declaring to the online universe: I exist, here are my products and services.  

Dove Mountain Marketing is Here to Help 

In this article, you learned about the top 7 most effective and relevant services digital marketers offer today, from pay-per-click to on-page SEO. 

If you would like to learn more about how some of these services can be integrated into your own marketing strategy, read our article Why Should I Hire a Marketing Agency (Top 3 Reasons) and discover the multifaceted benefits of outsourcing your marketing efforts.  

Dove Mountain Marketing can assist you with: 

• On-page SEO (blogging/webpages) 
• Pay-per-click Campaigns 
• Social Media Consultations 

Click the button below to go to our pricing page where you can pick from marketing services at various price tiers that fit your budget and your vision –